You can run a successful Facebook Ads campaign with the right strategy and planning. Whether you are new to marketing on social media platforms, your ads must have clear objectives so they will produce positive results for any company investing in them!
It is for this reason that many people choose to take a Facebook marketing course to learn their way around the platform. To help you find the most suitable course for your needs, we’ve reviewed and rated the most popular Facebook Ads courses.
These are the best Facebook ads courses you can take online and get certified in Facebook marketing.
- Facebook Blueprint Courses (Facebook)
- Facebook Marketing Course (Hubspot)
- Facebook Social Media Marketing Professional Certificate (Coursera)
- Facebook Ads & Facebook Marketing Mastery (Udemy)
- Advertising on Facebook (LinkedIn Learning)
Facebook has a library of helpful tutorials for marketers to learn how they work. The courses are available through Facebook Blueprint Courses, which offer self-paced learning with free access!
They cover beginner and intermediate topics you can use to increase your digital marketing knowledge whether you are new to Facebook or want to refine your skills by learning advanced buying options or enhanced ways to measure your performance.
Facebook Blueprint also offers a wide range of certifications you can earn to validate your proficiency using the line of Facebook services.
Some of the different topics covered in the Facebook Blueprint Courses include:
- Business Manager
- Getting Started With Facebook and Partner Measurement Solutions
- Campaign Performance with Ads Manager
- Promoting Your Business From Your Facebook Page
- Ad Policies for Content, Creative, and Targeting
- Ad Auction and Delivery
- Creating Facebook Ads
- Brand Best Practices
- Reach and Frequency Campaigns
- Targeting Custom Audiences
- Vendor: Facebook
- Type: Online Training
- Cost: Courses are free. Exams for Certifications range from $99 to $150
- Duration: Self-paced learning
- Level: Beginner / Intermediate / Advanced
- Certification: Facebook Blueprint Certification
The comprehensive Facebook Marketing Course from HubSpot will teach you how to create a successful campaign and grow your business through the social media platform.
The course is broken into three lessons:
- How to Develop an Effective Facebook Marketing Strategy
- How to Grow Your Organic Facebook Reach
- How to Craft a Winning Facebook Ads Strategy
Each lesson contains a set of videos with an instructor talking through the material.
Some of the topics the course will cover includes:
- How to avoid common Facebook advertising mistakes
- Which ads you should create first
- Measuring the success of your Facebook content with page insights
- Increasing your reach on Facebook with engaging content
- Understanding the Facebook algorithm.
This Facebook Marketing course will teach you the basics of social media marketing that everyone should know. You won’t get a certificate, but it’s still worth taking!
- Vendor: Hubspot
- Type: Online Training
- Cost: Free
- Duration: Self-paced learning
- Level: Beginner
- Certification: None
Taking the Coursera Facebook Social Media Marketing Professional Certificate program is an excellent way to begin building your social media marketing skills. This certificate will show that you have knowledge and abilities in this area, which can help secure potential jobs or promotions!
Here are some of the things you will learn upon completing the course:
- How to create a Facebook business page and Instagram account
- How to create a content calendar for your social media presence
- How to manage social media content using a data-driven approach
- How to craft effective visuals for Facebook ads
- How to set a budget, placement, and schedule for ads
- The best ways to analyze dashboards to evaluate the success of campaigns
At the end of the course, you’ll receive a shareable certificate that you can add to the Certifications section of your LinkedIn profile or link to on your resume.
- Vendor: Coursera
- Type: Online Training
- Cost: $343
- Duration: 7 months
- Level: Beginner / Intermediate
- Certification: Meta Social Media Professional Certificate
Udemy is the best place to learn Facebook marketing from experts with deep knowledge of their craft. If you’re looking for a course that will teach all aspects and help build your expertise, check out Coursenvy’s Facebook Ads & Marketing Mastery Class!
Here are some of the useful Facebook marketing skills you can learn from the course:
- How to connect with new audiences
- How to lower your Facebook ad costs
- How to implement advanced tracking strategies
- How to average $0.01 per engagement
- How to use the advanced features in Business Manager
After you work your way through all the material you will receive a certificate to validate your completion of the course.
- Vendor: Udemy
- Type: Online Training
- Cost: $84.99
- Duration: Self-paced learning
- Level: Beginner / Intermediate / Advanced
- Certification: Digital Marketing Certification
The Facebook ads course from LinkedIn Learning is a great way to educate yourself in the latest methods and technology for digital marketers looking to expand their reach on social media.
Some of the skills you’ll learn in the course include:
- How to set up an advertising account
- How to target ads on Facebook
- How to choose an ad campaign objective
- Refining your audience with behavioral targeting
- How to create advertising reports
- How to choose effective images for your ads
- How to improve the performance of your Facebook ads
When you complete the course you will receive a certificate of completion that you can then display on your LinkedIn profile to showcase your expertise to your professional network.
- Vendor: LinkedIn Learning
- Type: Online Training
- Cost: $29.99
- Duration: Self-paced learning
- Level: Beginner
- Certification: Facebook Marketing Certification
Conclusion
If you are looking to take your Facebook marketing skills to the next level, then we recommend taking one of these courses. Not only will you be able to learn from some of the best instructors in the industry, but you will also receive a certification that proves your expertise in the field. With so many benefits, there’s no reason not to give one of these courses a try! Are you ready to start learning?
