How exciting is it to start a new business? Being able to finally put your foot forward and make your mark on the world is something that should make you fizz inside. As exciting as your idea may be there are many different things that can trip you up in the pursuit of getting your business to success.
Marketing is one of the areas that can feel very overwhelming at times. You know that you need to attract customers and make a good impression, and you know that you need to get your name out there, but finding creative and fun ways to do that without breaking the bank is not easy.
Or is it? If you want to set your business up for success we’ve got 4 strategies that can help you to do that below.
Build a following on social media
The idea of becoming an influencer may not have crossed your mind but social media is an essential tool for any new business. You need to build brand awareness and you need to engage with your customers and the best thing about social media is that it allows you to connect.
Your social media presence should reflect the personality of your brand. You can make your content extra exciting by using tools like face swap AI to be playful in what you put out there. You have to be able to stand out among the noise so sharing behind the scenes content, or blasting out some fun facts about your business, or even making your promotional posts stand out with face swapping can give you the creative edge.
Embrace content marketing
You don’t have to do this alone. Creating a blog or a resource hub where you can share tips, insights and guides in relation to your business and your industry is great, but it’s not always easy.
If you’re opening up a bakery, for example, sharing baking tips but not your inside recipes or how you can get people interested in what you do. If you proclaim to have the best chocolate cake in all the land, then you need to show people the tips that they could use themselves to be able to bake. Your video content like a YouTube channel or Instagram stories can be a great way to introduce your product.
Partner with influencers
You see them all over your social media pages, but influencer marketing is a game changer for a small business. Influences in a niche market, especially, have followers who trust their opinions. When you partner with these influences, you’ll be able to tap into an established audience and boost your visibility at the same time.
Attract some attention
If you want to stand out you need to wave your arms a little. One of the most effective ways to generate good buzz around your new businesses by hosting an event or a giveaway. It doesn’t have to be huge or even in person to be an impactful event.
Get online and host events to attract attention and run live cooking classes or painting classes or something that lines your brand together with the product you’re trying to sell. You’ll see people engage with you and they’ll get excited to be part of it.
