Owning a private jet business can be a very rewarding and lucrative career. However, there’s also a lot of competition so you need to make sure your company stands apart from the rest.
Luxury travel is becoming more and more popular among the public. People want special and unique experiences and to be able to impress their spouses and guests. Therefore, someone may want to consider renting out a private jet for transportation. Now is your opportunity to get noticed and book even more charters in the future so you can maintain a strong position in the industry. If you’re ready to do better and achieve more then review eight ways to improve your private jet business.
- Enhance Customer Service
Your customers should be a top concern for you as a private jet business owner. As soon as a client walks on your jet you want them to feel welcome and at ease. Therefore, you should find ways to enhance customer service. When you improve customer service you’ll also be able to provide the best customer experience possible. One way to do so is to offer a more personalized experience for your guests. For example, you can design a custom itinerary, adjust in-flight amenities based on your specific client, and experiment with different catering options. You may also want to provide concierge services such as event planning and ground transportation. You should also make sure that you have a variety of aircraft sizes to accommodate different group sizes and travel distances.
- Have A Strong Online Presence
You need to make sure that you’re able to fill your jet and schedule regularly with customers. One of the best ways to increase bookings is to have a strong online presence. Launch an aesthetically pleasing and user-friendly website and invest in professional private jet SEO services to help you take over in the search results and secure high-net-worth clients. It’s a chance to elevate your business and increase brand awareness for your company. You should also consider engaging with followers on social media and promoting your business and content through email.
- Spend Time Networking
Another way to improve your private jet business is to spend time networking. It’s an opportunity to put a face to your business and meet new people. Register for events and conferences that are attended by high-net-worth individuals who are most likely to book a private jet. You may also want to consider speaking or sponsoring certain events to help get your business and name out in the public eye. Be sure to come prepared with business cards and an elevator speech that summarizes more about why someone would want to book a charter with your company.
- Hire Exceptional Staff
You’re busy running your business and can’t be everywhere all the time. You need people who you can depend on and rely on to give your clients a once-in-a-lifetime experience. Therefore, you’ll want to make sure that you hire exceptional staff. You’ll need people running the back office, managing your books, flying the jet, and staffing the interior, for example. It’s a good idea to write detailed job descriptions and be proactive in going out and trying to attract top talent to your private jet business. Be sure to hold interviews for potential candidates and make sure they are not only qualified to do the job but also have an attractive personality that will do well in the world of hospitality.
- Offer Pricing Flexibility & Discounts
If you want to improve your private jet business then consider offering pricing flexibility and discounts. For example, one idea is to launch membership options. You can have different pricing structures in place and match appropriate benefits with each level. You may have people who travel a lot and will appreciate the opportunity to become a regular member. You may also want to offer the option of booking shorter flights such as hourly charters. This will ensure less downtime of your aircraft and help fill in the gaps of your schedule. Finally, consider the option of discounts and dynamic pricing solutions where you set and adjust the price based on demand, seasonality, and flight duration.
- Upgrade & Leverage Technology
You want your private jets to be attractive and get people talking. Therefore, it’s wise to upgrade and leverage technology with your aircraft. There are advanced systems that you can implement to help improve navigation and efficiency, for example. You can also ensure that your guests remain happy and relaxed by making advancements in your in-flight entertainment options. Make sure that you have a user-friendly booking platform in place and send out reminders to guests about their upcoming travel plans and reservations. You may also want to launch an app where clients can track their flights in real time and manage their membership and profile. Leverage technology at your private jet business by using data analytics to make more informed business decisions when it comes to identifying trends and personalizing your marketing campaigns.
- Implement A Customer Loyalty Program
You want your clients to feel special and appreciated. Keep in mind that they have options when it comes to who they choose to fly with. When they choose you, you want to make sure that you acknowledge their decision to do business with your company and book your private jet. Therefore, consider implementing a customer loyalty program. You can reward frequent flyers with exclusive benefits and pricing specials. One easy way to track this is through a points system.
- Prioritize Safety & Compliance
Your top concern and priority as a private jet business owner should be safety and compliance. You want to ensure everyone flying with you feels secure and protected and that you are adhering to all regulations and laws. Doing so will also help you avoid any unwanted incidents or accidents that can be costly, harm others, and ruin your reputation. Have strict safety protocols in place and review all necessary safety measures with your crew and clients before departure. Your pilots will all need to be properly trained and certified and you must perform regular maintenance checks of your aircrafts to ensure they are ready for take-off.
