The online world is an important one to find success within your business or side hustle. Whether you’re a freelance writer working on your blog and social media content, to running a startup business that is seriously lacking in local SEO.
In this guide, you’ll learn everything there is to know when it comes to the basics of local SEO and how to utilize it to your advantage.
Why visibility matters more than a flashy website
Visibility is an important part of getting your brand and business out there. A highly visible website is better than a flashy one because you’re trying to attract organic traffic, build trust, and hopefully drive conversions with new and existing customers.
A flashy website that’s poorly optimized and isn’t doing what you need it to do when reaching local audiences and those further afield is not going to be worth your time.
With that being said, it’s important to look at how your website can be discoverable through search engines, especially when it comes to local SEO.
Local SEO as a stepping stone for freelancers
Local SEO can offer a stepping stone for freelancers who are looking to take their opportunities as freelancers to the next level. For businesses, local SEO can help attract the local demographic and build solid community foundations as a result. Here’s why local SEO can be so important to make use of.
Targeted client acquisition
Local SEO can be incredibly helpful for side hustlers and small businesses to reach out to potential customers and clients who are just around the corner. When a person pops in their search for X services in (name of your local town or city), then hopefully, if done right, your business should be one of the first to appear. If not, then local SEO needs more work from your end.
Building trust and credibility
Appearing in local searches can help to build trust in the brand and add to the credibility of the business or side hustle you’re operating, too. It positions the business or individual freelancer as a local expert. That will hopefully lead to higher conversion rates.
Enhanced visibility
With enhanced visibility, you can ensure that your business or side hustle appears in local search results and on influential platforms like Google Maps, for example.
Cost-effective marketing
You can implement local SEO strategies or use a local SEO expert to help out instead. This can help to boost your marketing efforts, especially when you bring the professionals in.
Turning online reach into real-world opportunities
When it comes to local SEO, you want to maximize this branch of search engine optimization. Not only is it great for reaching local buyers or clients, but it’s also useful in helping to establish your business further.
Look at converting your online reach by maximizing the best practices that local SEO recommends. This will hopefully help you to build connections and a community that is rewarding for the business, year after year.
