Silent marketing channels are often overlooked but can be as powerful as any flashy campaign. So what is silent marketing? It is effectively the kind of marketing that speaks for itself when it comes to a product or service. The concept isn’t too challenging to grasp and can be used as a powerful weapon during a campaign. From providing a customer service that goes above and beyond, to ensuring products and services are designed well, here are some examples.
Brand Reputation and Visibility
How your brand is perceived is everything. A poor reputation will affect sales and can be the end of a service. This can be a disaster if your business model relies on a steady client stream. However, you can showcase your company from the inside using expert event videography for businesses that can document the inner workings of a typical day at your company. You can leverage this to demonstrate professionalism, company culture, and employee dedication.
Enhanced Customer Service
Customer service is at the heart of most companies today. One of the reasons why consumers place a high emphasis on CS is that most major brands seemingly lack it. Massive internet companies, IT providers, and major consumer electronics brands are among the worst for customer service, and it can hurt sales. Your business can break through the noise by ensuring people know they are getting quality service, from support to omnichannel interaction.
Social Proof Silent Marketing Channels
A report by Amra and Elma revealed that 93% of customers are impacted by reviews when making a decision. Social proof, like reviews, is becoming a major source of clients and customers for most businesses today, especially online services. When you need to sell your services online because of the preferred model, social proof like reviews, testimonials, word of mouth, and even user-generated content builds credibility and trust through reassurance.
Excellent Product or Service Design
When a product or service package is designed well, it basically speaks for itself. That’s why companies like Rolls-Royce don’t need to advertise much. It is common knowledge that the quality is on another level, if you can afford it! That being said, any product, no matter the cost, should be designed as well as it can be to satisfy the customer. With an ethos of quality over quantity, the product itself becomes its biggest ambassador through commitment and impact.
Non-Competitive Collaboration
Some companies shudder at the thought of working with their competitors. However, strategic non-competitive partnerships have become a savvy marketing tool over the past few years. More than business, these kinds of collabs can convey the principles of a company to engage an audience and broaden appeal. For example, Heineken demonstrated a commitment to sustainability by working with a sawmill that provides waste to power 40% of the brewery.
Summary
Brand reputation and visibility efforts are among the most powerful silent marketing channels you can consider during a campaign. Social proof is perhaps the most lucrative, as word comes from the customer’s mouth. However, collaborations can also be used to widen niche appeal.
