Digital Nomad Cafe Podcast | Online Business | Blogging & Remote Work

EP58: 8 Steps To Launching A Virtual Business With Christine Seibold

EP58 – 8 Steps To Launching A Virtual Business With Christine Seibold

Freelance N' Freedom owner discusses her proven method for launching a virtual business

Welcome to another episode of the Digital Nomad Cafe Podcast.

Today’s guest is Christine Seibold from freelancenfreedom.com. Christine is an Author and Virtual Freedom Strategist based in Miami Beach.

She started her entrepreneur journey working as a Virtual Assistant, specializing in social media management and leading administrative projects for other business owners in the health and wellness industry. About six months into her journey, she became certified as a life/business coach. Christine wanted to help women get ahead and succeed as business owners doing work that they loved. Now she coaches women on how to leave their 9 to 5 jobs to start their virtual businesses through an 8-week program that she designed.

Topics we discuss:

  • How to start a virtual business in 2021
  • Finding out which business is best for you
  • Quitting her job at Harvard & side hustling on Upwork
  • Starting a side business on Upwork while having an FT Job
  • Christine still uses Upwork for finding coaching clients.
  • The power of networking groups
  • Benefits of joining Women in Business Groups.
  • Her New Book Blondie without Borders – A Book filled with Adventure & Travel
  • Using a Framework for success when choosing your online business.

Thank you for joining us in today’s episode. Make sure to subscribe to the podcast and give us a Review on iTunes & a Follow on Spotify. Digitalnomadcafe.com for more episodes.


Adam: Hello, welcome to another episode of the Digital Nomad Cafe podcast. Today’s guest is Christine Seibold. And Christine is joining us from freelancenfreedom.com. Hello, Christine.

Christine: Hi, how are you? Thanks for having me.

Adam: I’m very good. I’m excited to talk to you. I had a good look at your website. I love what you’re doing. So for our listeners and all those people watching, can you tell us a little bit more about Freelance N’ Freedom and what it’s about?

Christine: Yes, absolutely. So I actually started my journey in Boston, Massachusetts. But I live in Miami, Florida now. And I worked at Harvard University for five years. And I know a lot of people, Harvard’s well known and people think like, “Oh, what an awesome place to work.” And it was a great place to work. However, after kind of three years, I got really tired of the nine to five, the corporate politics, and I just knew that I was meant to do more and that my skills could be used elsewhere. And so I decided in 2017, about a year out, that I was going to quit my job and either travel the world or at least have a home base and work and travel there and start my own business. So I let Harvard know. And in September of 2018, I packed up the car, moved across the country to Miami. And that’s when I opened Freelance N’ Freedom. So I’m just about to celebrate three years. And I started as a virtual assistant actually in my business serving people in the health and wellness industry. And I thought that the most important thing to me at that time was just being able to travel, to have the flexibility to travel. And I did do a great deal of travel my first year, however, I was really just still unhappy with the clients I had and the work I was doing. So I became certified as a life business coach and built my own program to help people leave their own nine to five jobs and start their own virtual business.

Adam: That’s a really interesting path. You had the typical normal job in a very prestigious — and I mean, everyone in the world knows of Harvard. And that’s really good. But like you’re saying, you weren’t happy with it, you wanted to do something different. And Miami ended up being a great choice in the long run. I know this is before COVID, but throughout COVID, Miami has been probably one of the better places in the world to be in terms of your life is still open and the weather is great, and everything is going. You touched on something I would like to just kind of circle back on a little bit. So you said when you started, you became a VA to health and wellness businesses. So right out the gate, did you niche down straightaway or did you kind of do a little bit of everything and realized that’s a niche you’re interested in and passionate in, so you zoned in on being a virtual assistant for that industry?

Christine: It’s funny you asked that. I did not start out niched down. Everyone told me, I kept hearing, “You need to niche down. You need to niche down. You’re not going to lose clients by niching down.” At the beginning, I was just getting work wherever I could. There’s a platform in the US, you might be familiar, called Upwork. I know it’s international as well. So I actually started part time, while I was at Harvard still. I had about three clients, part time, there doing some VA work to check it out, make sure I liked it. One of them happened to be a gym business owner from New York. My now husband is a personal trainer. So I kind of just kind of fell into working with coaches, working with trainers, that type of area. But it took me a while to get there. I kept asking myself, what’s my passion? I think it’s important to work in areas that are important to you and that you enjoy. It took a while to get there, though. 

Adam: Or at least things that you find interesting. Because if you don’t know anything about medical and you want to try and go start serving and helping people with technical, medical stuff, you’re going to lose interest faster. Or computer parts or building, engineer and stuff. I think if you’re in Interested in it, it’ll help a lot. If you’re into CrossFit and you decide you want to start a business serving CrossFit businesses, you’ve really niched in and you’re going to be into it. You’re going to listen to the content, you’re going to know all the people, you’re going to know the pages. I think, if you haven’t, at least some form of an interest in what you’re doing — And that could even just be in business. Like, you just want to learn about business. And that’s when you serve — There’s a lot of VAs who serve, like podcasts and online courses and life coaches, and every virtual business you can think of. I mean, I have seen people just kind of niched in and I was just curious, was that what you did from the start? You kind of painted a nice picture there. So while you were full time, you had made the decision that you wanted to do this. So at that time, you actually started, outside for hours at Harvard, actually building up your profile, let’s say, on Upwork. At what point were you ready to leave? We’re gonna get to, like, client work is known as the most desirable work and maybe further down the line. But at what point were you like, “Okay.”? Did you have a full book of business? Or did you just have like, “I’m just gonna go all in on this. I know how to sell now.” How did that look?

Christine: So it was a kind of a mixture of things. I gave myself the deadline of a year. So, December 2017, I was like, “By December of 2018, I’m going to be done here.” September seemed like a good time. I had three part-time clients. And so as I got closer to September, I started to build up more and network more. I attended networking events, both in person and online, which I think is so key, because it is really all about who you know. And someone always knows someone who needs help, especially a VA. And so I just kind of did all of that at the same time as September neared. And I think I even asked for a raise with the clients I already had. So I was able to make it work. I had interviewed for a position in Miami at the time with a woman who owned a business, we needed help. So I don’t know, it all fell into line, and I just made it happen.

Adam: But there’s key important things there. You’ve done work prior. You’ve taken steps towards the path that you were looking to move towards. And you’ve also given yourself a deadline, which I think is really important, because often, you’ll find that the work fills the available time. So if you decide, “Someday, I’ll do this.” 10 years from now, and you didn’t do it. I think two really important things there were, you took action before you even were fully there, and you also gave yourself a deadline. And obviously, you did the work to be the key important part of it. So when all that happened, did you move off-serving clients on Upwork? Did you try and go direct? What did that look like? Because that’s always an interesting part, I think, of this. Look, I’ve interviewed people who are 100%, pro Fiverr, pro Upwork. They love it. It’s great. People just find them, give them business. And then there’s other situations where people are like, “Get off there as soon as you can. Get clients to pay you directly. Screw their 20% fee.”

Christine: I guess I’m mixed about it. But I am grateful for Upwork because it really helped me start my business. I also still get coaching clients on there now. People looking for life and business coaches. So I still use it to this day. And I kept the three clients I had on Upwork. And then when I got to Miami, I had that other project, which took up a lot of time. Working with that woman, which didn’t work out very well. I had to actually leave her. Something, just always — I think it was the action of, like you said, inspired action and networking with the community. I didn’t even know, but Miami has a ton of entrepreneurs. And so someone, a friend that I had met, told me about another woman that was looking to help for a VA to help her grow her women’s community down here, actually, which is kind of what led me to build the one that I did. And so that was a big learning experience. And that was kind of what took the place of what didn’t work out with the other woman. So I think you just constantly have to be making those connections. And genuine connections, not being fake, but just letting people know who you are and what you do.

Adam: Women’s community is something you’re passionate about, too, isn’t it? Empower women and women in business. These networks are often very strong. Because they have them in Ireland too, like women in business meetups and stuff like that. And I know one or two business owners who attend and they’re very engaged. And they can be very beneficial for networking and for getting clients, for referrals, and it can really help your business. So it’s interesting. So can you talk a little bit more about it, too? What do you think makes a good community when it comes to these, albeit a women’s community or any community? It doesn’t have to be women’s, but I have noticed that they seem to be really good for people who show up and participate?

Christine: Yes, absolutely. So like you said, definitely, the referrals and collaborations, and people working together. I’ve seen beautiful projects come out of our community. Even one of the women is going to be translating my book from the community. So just beautiful things like that. But also, I think the most important thing is that we have similar values. And with the community in Spain, for example, they seem to be a little bit more competitive with each other when it comes to entrepreneurship, as opposed to what I’ve seen here in the US. And so I really tried to kind of ingrain in them, like, ‘Together, we’re better, working together, collaborating, There’s enough room for everyone. It’s not a competition.’ Because there were a couple of issues that came about. So show them that there’s room for everyone. So I think that’s the most important thing to align your values.

Adam: That’s an interesting one. Because, yeah, it’s like these people are in a similar industry. I guess maybe if you’re in a small local area, and it’s a small business, two people who run a yoga studio or something, and they’re direct competitors. You can pay it or whatever way. So maybe, there might not be any love lost between them. But at the same time, like you’re saying, if it’s in the online space, it’s infinite, the opportunity is infinite. It doesn’t matter that you sell a course about this and I sell a course about that, and it’s the same. The world is your market. And we can only go further together. It’s the saying. I love it. It’s the: A rising tide lifts all ships. So I’ve always loved that, because I believe in that too. I have a few close friends who I’ve met along the years, some are very successful online and make a lot of money. We still talk and we talk like we did before they made their fortunes online and bought their bitcoins at the right time and all the rest of it. But we share insights with each other. And being honest with each other is helpful. So if you can create that community, then that’s great. Can you talk a little bit more about Spain? So you went off, you left Miami for a little while and moved over to Spain. Is that right?

Christine: Sort of. I had studied abroad in Spain in college. And then I went back, that was when I was 19 and 20. And then I went back and taught English for two years, in 2011 to 2013. And I always wanted to move back. And so in January of 2020, obviously, with a lot of planning behind that starting in 2019, but in January of 2020, I launched [Inaudible 12:33], which was this women’s community in Seville, Spain. So from Miami, I was traveling back and forth until the pandemic hit, when I came home in March. I almost got stuck there, which would have been a little bit crazy. But I came home right at the beginning of March before they went into lockdown and wasn’t able to go back. And so it was, like any business owner, “Okay, what do I do?” It had started to grow very quickly. And everything, of course, that went in person went online, and we kind of just pivoted and made adjustments from there. And honestly, it was such a difficult situation, but also a beautiful one, because I felt truly supported while I was home and locked down. And everyone was. And all of these women from all around Spain that were just able to come together and help each other out with their social media, or whatever, and work on different projects and workshops. So it turned into a positive.

Adam: So what was the goal or the community? Was it to bring like-minded people together to teach them about launching online businesses? Or to take their, maybe, physical business into the online world? Can you just talk a little bit about what you actually did when you were there?

Christine: Sure. So the focus was more on coming together. So there were women from all different levels of business. So some were just starting, some had an idea, some were just starting, and some were already established for so many years. And so there’s workshops every month, and then there are a couple of networking/social events every month. So there was always a learning aspect. They were big learners. They always wanted to keep growing. And so that was a part of it. But then also just the connection part of it.

Adam: Learning networking, luncheon, learning, that sort of stuff. We do them all the time. I was setting one up earlier for next week. Live video shopping with Shopify. And we’re able to have influencers stand there with their phones, and basically, they’ll be wearing something like, “Oh, did you like my new GymShark top?” And in the video that they’re doing, you can just click and buy it like [Inaudible 14:37]. It’s so cool. But It’s going to be the thing, I think, moving forward. China’s commerce is very well developed. And a lot of these apps are starting to become normalized over here, or they’re starting to launch over here. And anyway, it’s really cool. So look, I’d like to talk a little bit about eight steps to starting your virtual business. Your core business model is around business mentorship and coaching. And you help people build or get started with a virtual business. So let’s talk about that a little bit. What are these eight steps?

Christine: Sure. So the program is eight weeks with a nine-week check in a month later. And also, besides the eight steps that we’re going to talk about, the other part of it is helping people be accountable. So that was also another part of the community, which is having an accountability partner. And so if you know we’re going to both show up and me and set our goals for the week on Monday at this time, you’re more likely to get your goals done, right? So that also comes with the program. So the first week, we do a session, and then you go back and design your business model. And I always say, if you fail to plan, you plan to fail. Because to me having a plan for everything, and sometimes the plan changes, and that’s okay. But to have at least an outline to get an idea of where you’re going is the first step. The second step is to identify your ideal client. And I think that’s the next important thing. There’s an order for reasons. So you have to know who you’re going to be selling to, who you’re going to be working with, so that you can then go ahead and write a copy in social media and your website, and be able to speak to them and really relate to them. The third one is identifying your niche. And like I said, I was one of those guilty that did not start out right away with a niche, but I have found in seeing the importance of it. And so I encourage people, we do a session on it, and I encourage them to pick a niche, and to just try it. And again, you can always change it, nothing is set in stone.

Adam: You can always pivot. If you don’t go to a niche, like, wellness is broad, whereas, yoga is very specific. And there’s benefits in serving both. But if you zoom right in and it doesn’t work, you can just zoom out a little. Take it out. That’s a really good point about niching down, because I’ve seen that as well. It seems to work really well for virtual assistants.

Christine: Yes. Because then you get really good at doing one thing. And then you’re like a master of it. So you’re like, ‘I can help anyone with their podcasts.’ like you said earlier. So let’s see. In the next week, we’ll talk about building your brand. A lot of people think that brand is just kind of logos and colors. But it also includes your mission statement and your company values and knowing what social media platforms that you can find your ideal client on and how you’ll reach them.

Adam: Is LinkedIn a big part of it, by any chance?

Christine: Well, it depends really on what kind of business it is. Because sometimes LinkedIn isn’t good for certain businesses. I mean, you can always find people on LinkedIn. But it just depends on who the person is focusing on.

Adam: Who are you targeting on. Okay. So this all comes from the pre-work. That’s good.

Christine: Exactly. Each week, we have a session, and then they go home and do the homework. And then we review it the following week. Week five is registering your business. So I actually, I don’t think I’ve done this yet internationally with people. But at least in the US, it’s different in every state. And so I actually go through and do the homework ahead of time for that person wherever they live, and help them figure out what’s the best way to register. And of course, I always say consult with a lawyer if you aren’t sure. But it’s pretty simplified here. And I’ve done my own businesses as well. So week six is building your business systems and processes, which I think is super important, especially when you’re starting out. If you can be as organized as you can, it’ll help you get a foot forward and help you be more successful. And that also includes knowing how to organize your finances, knowing what platforms to use, what is going to help automate, things like that.  And then week seven is creating a marketing plan. And so we, again, focus on the ideal client, but also confirm which social media platforms they’ll use, what kind of email marketing platform they’ll use, set up an actual posting schedule, kind of niche down on ideas, and just really get that ready for them to start promoting their business. And then the last week is talking about your future and growth. So we kind of revisit the business plan, go back and set long term and short term business goals, and making sure that it’s tied in with their mission statement, and that they’re basically ready to go. And a lot of times it’s happened that people actually get their first client while we’re working together, which is awesome. So then we get to kind of go through all the steps together. So yeah, that is my eight week process.

Adam: It’s very well laid out. And that’s my first time to hear it. So it sounds very well laid out and like a very good blueprint. I think at the very start, you made probably one of the most key points, which is having an accountability partner. Because you can get a plan and people just don’t do the work. But when you have to show up and you have to say what you’ve done and you — I mean, as well, when you invest the money in something you want to show up, and you show up with an enthusiasm and was like, “Look, I’m trying to change my life or I’m trying to build virtual business. I’m interested. I want to do this. I’ve invested in myself. I’ve put money down.” and you have an accountability partner, all those things should help the stars align. And you know, if you take through the work, — Sometimes, I think the big challenge for people is exactly in those first two. It’s kind of like, “I don’t know what I’m going to offer. What can I offer? And who the hell would buy it?” And that’s where I have a bit of work. So just to kind of hone in on those for people listening or maybe at that stage, what sort of stuff would you walk people through if you were new to it? If you were new to online business, you were working in a job you didn’t particularly like, you start to map out for transferable skills, what sort of stuff would you do, really? I’m just curious. Not going all the way in, obviously, but to go in a layer deeper on those.

Christine: Yeah, absolutely. So most people that come to me already know what they want to do. But if they don’t, I actually have something that’s called a needs test. That’s a coaching and it’s one of those just yes or no, but it’s 100 questions. And I go through it and I calculate it. And so it shows me what drives them and their strengths and weaknesses. And so that really helps me kind of suggest possible jobs that they could do if they’re not sure. So that’s kind of where we start. And then with the business plan, it’s breaking it down into different sections. So kind of like with how the eight weeks are broken down. So finance, mindset, social media, marketing, and we break down a plan. I have a whole map and certain questions that they answer that way.

Adam: For all the people that have gone through it, what do you see are some of the most common challenges that people face? Is it actually like logistics challenges? As in, “I don’t know how to do this.” Or tech or something? Or is it more like a mindset like, they get a bit of a knock back and they feel discouraged and they’re like, “Screw this.” Is there even patterns that you just see over and over again with how people approach this.

Christine: Absolutely. It’s definitely mindset. I’m a big believer in affirmations. They’ve changed my life completely. And so I sprinkled a little bit of that throughout each week. Sometimes we have some extra time at the end of the sessions. Mindset. I would say, 90% of being a successful business owner is believing in yourself, and just taking the leap and just doing it anyway, even if you’re fearful. And so that’s the biggest pattern and struggle that I see. People are like, “Okay, I’ve done this course. Now what? I don’t know if I can really go out there and do it and execute all that I’ve learned.” So that’s definitely been the biggest theme for sure.

Adam: Breaking mindset up. So you have the fear of rejection, which is a big one that people have. And obviously, when you’re pitching, you’re pitching for work. So you’re going to get no’s. It’s a numbers game. I always think, we’re freelancing and if you are not doing client work, and you have set a certain amount of hours per week, you should be like prospecting or pitching for those other hours. There has to be some sort of a balance. That’s one side of it, the fear of rejection, which is a negative emotion that creates our lot. And another part of it is actually the money mindset. Who am I to charge that person that much? I wouldn’t pay me too much or something. So would these be two of the most common mindset challenges that you see people come up against?

Christine: Absolutely. And a little bit, just with the second one you said, is also just believing that they actually can do what they’re trying to do. Even though they have the skills, it’s like that fear of leaving behind the security and, “Can I really do this?” So, yeah. Absolutely.

Adam: Okay, I’m gonna say like, where will people typically go to get clients, but I guess it’s relative to who they are and what they’re looking for. Sorry, I was kind of answering my question.

Christine: Pretty much everybody starts an email list from day one, because that was something that I– Create a freebie and start an email list. And, obviously, there’s the networking aspect to telling everyone that you know, family, friends, and going to events. Even though COVID is still active, there’s tons of virtual events and conferences. So doing that, and just like you said, pitching people, whether it’s on Instagram or LinkedIn. And not in a salesy way, but just creating those valid relationships, those real relationships, so that the next time someone needs a VA or whatever the business is, they’ll think of you and someone will refer you.

Adam: Can we elaborate? Because we’ve talked a lot about virtual assistants. I would like to expand that. So tell me a little bit more about some of the other types of virtual businesses that you see people start.

Christine: Okay. I actually worked with an attorney before. He obviously already had passed the bar and everything, but he was revamping his business. Various kinds of coaches, online coaches. My biggest clients are coaches and VAs. But a lot of people have social media and marketing backgrounds. So anything that you can do virtually, those are the main areas that I’ve worked with.

Adam: Cool. I’m just trying to get a little bit of a flavor. Coaches, when you’re talking about coaches, I mean, are we talking lifestyle coach, personal training, all sorts of people who can coach you online or is it a specific type of client that tends to gravitate towards you?

Christine: They’re mostly coaches that want to either do consulting. I’ve worked with a health coach, a wellness coach, people that want to create a signature program that they can sell kind of like the eight week one.

Adam: Okay, perfect. Yeah. So their own online course. That’s really cool. That’s awesome. I just was curious, I kind of wanted to flesh that out a little bit more, and see what sort of people tend to gravitate your way. So you have a book coming out very soon, I believe, September 14, in the United States. Let’s talk about that. What’s happening with that?

Christine: Sure. So it’s called Blondie without Borders. And one part of week eight that I didn’t really talk about is setting up rituals and kind of boundaries for yourself in your business. So when I left Harvard, and I started my own business, I was working 24/7, I didn’t make time for myself, I didn’t make time for my health. I didn’t have a set calendar. And these were all things that now have been very important to me three years later. And I didn’t know the importance of boundaries. So that’s part of it. But I also have a bit of a past life and a crazy lifestyle. So the book touches– It’s actually myself going through Seville, Spain, my favorite country in the world with my husband. And as we are walking through the streets of Serbia, we run into people or see things that spark a memory, and then I tell a story. So it goes through battles with addiction, with food issues, toxic relationships, past marriages, it’s got.

Adam: It’s got a whole lot of stories in there. Yeah. Because we were talking beforehand, and you’ve got some good travel stories, you know, so.

Christine: Travels as well, because you do need to set boundaries when you travel, for sure. And then in business.

Adam: So it’s not just business. So it’s the mix. And I think that makes for an interesting book, because it’s not just, “Do thi, do that. Business, business.” Stories, and they’re under those personal experiences, and just makes it more enjoyable to read, really. But then from what from the business side, where does it get to from the business side?

Christine: So many stories. I’m trying to think of the business–

Adam: I don’t mean a story, I kind of just mean like, what would I learn from it from a business perspective? Is it about being a digital nomad and creating an online business and giving you that freedom so that you can do it? Is that kind of what it touches on? Or are they more travel stories?

Christine: No, there’s really only two travel stories. I think it’s more on relationship stories and kind of self development. But with business, it’s the importance of setting boundaries in your business, and also leaving and letting go of things that no longer serve you. Like letting go of my job at Harvard because I wasn’t happy. Choosing myself and choosing happiness first, even if it’s a little bit scary. So setting the boundaries so that I can have a successful business like a routine in the morning and have a Google Calendar to keep me organized and those things. And just being able to say no. The biggest business was actually the story of the woman that I shared earlier, when I moved to Miami and it didn’t work out. This whole big story. I share that story. That’s the business story.

Adam: If you want the details, you have to buy the book. Blondie Without Borders. It will be on Amazon, will it?

Christine: It will. Yes. September 15th.

Adam: September 15. Yeah, so I’ll work to get this live before then. So that ‘s a preorder. I mean, that’s killing it, really. For me, I feel we had a good chat. We talked about the eight steps to starting a virtual business. I got to hear all about your history, and the upcoming book, which sounds like it has a lot of interesting stories. It’s funny you said it about the job. Because it’s like my situation years ago when I worked in Australia. I lived there for three years, and I was sponsored, and I was working in several constructions, and I hated the job. Similar what you’re saying and that very long hours. I have no control over where I live. I could go in in the morning and be told to go onto the other side of Australia, willy nilly. “For how long?” “Until we tell you.” And look, for some people that was the dream. Were early 20s, Irish, going on more construction somewhere. It was painted as the thing to do. And to get your passport for Australia, that was the goal. Get the Australian passport, get the citizenship, so you could always go to Australia. And I just left. I went to Queenstown in New Zealand. And like, I was sitting in a hostel and everyone was having a laugh. And I was just like, “What am I doing? I’m 24? Why am I working this really stressful, horrible job?” We’re underground for most of the day, like actually under the ground, and it’s sucked. I was really trying to learn about online stuff. So I spend my lunch learning about how to make ebooks and how to build websites and building like Amazon affiliate websites, like on the weekends and in the evenings. And then everybody thought I was mad. Because you can imagine, Australia’s very far away from Maryland. When I told everybody home, they were like, “You got the thing you went there for. You left Ireland to try and get sponsored in Australia to get a good salary.” And I got all those things. And then I got there and I was like, “This isn’t what I want. I actually hate this.” So I left and joined an agency and became a jack of all trades for a couple of months. But that was when I started freelance writing and got into SEO and got into the online market and moved to Thailand. And everything kind of splintered on from that one decision.

Christine: But sometimes people change first of all, and other times, we try things and we think it’s gonna be the greatest thing in the world. And then once we’re there or we do it, it’s like, “Oh, it really isn’t.” Or other things are more important to us. So I just think it’s important to listen to your gut and your intuition and like you, you left eventually and started something else.

Adam: I mean, I always knew it wasn’t for me. I thought going and teaching English in Asia was going to be for me, and I tried, and like, “Nah, I am not teaching English. No, thanks. I’ll be a $10 an hour freelance writer before I become an English teacher.” That’s what I did for a while. So all these things then led, you know, once again, about following the thing you’re interested in, I just became genuinely interested in, I would just say, online business. There’s not one particular thing that drew me. It was all of it. I was interested in all of it so I learned a little bit about all of it. I tried a bunch of things, messed up, but went straight into freelancing. Freelancing was the first thing I did, building up clients, pitching people. A lot of the stuff you’re talking about. Who is it that I want to serve? I wanted to serve bloggers. Who are my ideal clients? Bloggers who are making all the money already, like successful bloggers. And then I pitched them, that I’ll blog for them, or I’ll write for them. And SEO agencies, then I learned, became a really good resource for a writer, because they were always needing content written. I knew who to serve, and then I knew who to pay to. I knew to go on LinkedIn and hit up the agencies and I knew to email bloggers, and that allowed for a while to sustain myself as a freelancer. It inadvertently did the work and tried to do it in hostels where if there’s so much partying going on, it was quite difficult. It all led to the here and now. We’re having this conversation. I don’t regret any of it. But like you’re saying, one of the key things is if you know in your gut you’re doing something and it’s not for you, then not just chuck it all out the window, but start thinking about what it is that you do want and write that out, make a bit of a vision for it, and then start taking actions towards it. And joining groups, communities, Facebook groups, I think are really beneficial. And there’s so many good Facebook groups for business, too. You see it all the time. People ask, “Is there somebody who can help me with x or y?” I see it all the time in the groups I’m in. “I can’t get good writers. I can’t get good web designers.” “I want help with Kajabi” is a big one. I see it all the time. So it works there. People just got to come in and be hungry for it. Serve the market what they’re asking for. Christine, what’s the best way for people to connect with you online?

Christine: It’s freelancen, with the letter N, freedom. That’s my Instagram, freelancenfreedom.com. And the book also has an Instagram page /mytravelpagesblondiewithoutborders.

Adam: Lovely. I’ll make sure to link everything up in Spotify and on the website and YouTube and everywhere else. So thank you for joining me. And thanks, everyone for tuning in.



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