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best time to post on youtube

When Is The Best Time To Post On YouTube? (2023)

Looking to get the most out of your YouTube videos?

You’ve done the hard work and created a fantastic video that you know will really hit home with your audience. But are you struggling to think about when is best to post it for maximum views?

If so, then look no further! Here in this article, we have all the advice you need on finding the perfect time to send out your awesome content and get as many eyes on it as possible. We can help ensure that more people watch your great videos every day by giving advice on when they should be posted.

Continue reading the article below and find out everything you need to know about the best time to post on YouTube for success on the platform!

What is the best time to post YouTube Videos?

The best time to post on YouTube can depend on a variety of factors, such as your target audience’s time zone and when they’re most likely to be browsing the platform.

However, studies have shown some general trends that can help guide your posting schedule.

According to data crunching by various experts, the best times to post on YouTube are between 2 p.m. to 4 p.m. EST on Mondays, Tuesdays, and Wednesdays, and 12 p.m. to 3 p.m. EST on Thursdays and Fridays.

Weekend posting can also be successful, particularly on Saturdays between 9 a.m. to 11 a.m. EST.

Remember, though, that these are just guidelines – your specific audience might be active at different times!

Be sure to use YouTube’s analytics tools to learn more about when your viewers are online.

Reasons you need to know when to post on YouTube?

Understanding when to post on YouTube is like learning the prime time slots of a television network. It’s all about maximizing visibility and engagement with YouTube content. Here are three compelling reasons why this matters:

  1. Capture Active Users: Posting at times when your audience is most active on the platform increases the chances of your video being viewed and shared. That’s more eyes on your content and a better opportunity for engagement.
  2. Boost Your YouTube Algorithm Ranking: YouTube’s algorithm favors videos that generate quick engagement. If a video receives numerous views, likes, comments, and shares shortly after being posted, YouTube is more likely to promote it to other users.
  3. Outshine the Competition: By posting when your audience is most active, you are not only increasing your chances of being noticed but also staying ahead of competitors who may post at less optimal times.

So, knowing when to post on YouTube is not just about timing—it’s a strategic decision that could impact your channel’s success!

What is the worst day to upload YouTube Videos?

While there is no actual ‘worst day’ to upload YouTube videos, various studies and analytics suggest that weekends might not be the best time  for new uploads, particularly Sunday.

This is primarily because most viewers are engaged in personal activities and are less likely to be browsing YouTube.

However, this is just a general trend and it might differ based on your audience’s habits and preferences. Always refer back to your channel analytics for the most accurate and personalized insights!

What is the worst time to post on YouTube?

Just as there are optimal times to post on YouTube, there are also times that you should likely avoid, as they tend to have less user activity than peak viewing times.

Traditionally, the worst time to post on YouTube is during the early morning hours, specifically between 3 a.m. and 5 a.m. EST. This is when most viewers are likely to be asleep, and therefore, your video might not receive the immediate engagement needed to boost it in YouTube’s algorithm.

Additionally, posting late at night, from 10 p.m. to midnight, can also be less than ideal.

Remember that these times can vary depending on your audience’s demographics and viewing habits, so it’s crucial to use your channel’s analytics for precise insights.

Does YouTube posting time matter?

Absolutely, it does! The time you choose to post your YouTube video can greatly influence its exposure and engagement.

You see, YouTube is a busy platform with millions of videos being liked, shared, and commented on every minute.

Posting your new video at a time when your audience is most active can help it gain immediate traction.

This early engagement sends a positive signal to YouTube’s algorithm, which could result in your video being promoted and recommended to other users. So, timing isn’t just a small detail—it’s a key part of your YouTube strategy!

When is the best time to post a Short on YouTube?

Just like regular YouTube videos, the best time to post a Short on your YouTube channel also largely depends on your audience’s online activity.

However, since Shorts are designed for quick, on-the-go consumption, you might find that posting during lunch hours or after traditional work hours could get good engagement.

Specifically, peak hours between 12 p.m. and 3 p.m., and again from 5 p.m. to 7 p.m. EST, are generally effective times to post YouTube shorts.

Again, these are broad estimates and you should always look back to your channel’s analytics to decide the best timing for your specific audience.

Remember, creating engaging content is key, but timing is definitely a close second when it comes to maximizing your Shorts’ visibility and engagement!

How to use Audience Demographics for the best time to post on YouTube

To utilize audience demographics to determine the best time to post on YouTube, you first need to understand your audience’s behavior. YouTube Studio provides access to powerful analytics, including break-downs of your audience’s age, gender, location, and viewing habits.

For instance, if a significant portion of your audience is based in India, consider their local time zones. If most of your Indian viewers fall into the age group of 18-24, they might be more active on YouTube late evenings after college or work hours, say, around 7 to 10 PM IST.

Moreover, keep an eye on the ‘When Your Viewers are on YouTube’ card in YouTube Studio. This feature shows you the days of the week when your audience is most active on YouTube. Use this information to schedule your video postings accordingly for maximum reach and engagement.

Remember, these suggestions are based on general observations and your channel’s optimal times may vary. It’s always recommended to experiment with different posting times and closely monitor your video performance to identify the most effective times for your specific audience.

How to find the best time to post for your YouTube Channel?

To find the best time to post for your YouTube channel, you can use the data provided by YouTube Analytics. Here’s a step-by-step guide on how to do it:

  1. Sign in to your YouTube account: Navigate to YouTube and log in using your credentials.
  2. Access YouTube Studio: Once you’re logged in, click on your profile icon in the top right corner. From the drop-down menu, select “YouTube Studio”.
  3. Navigate to the Analytics section: In the YouTube Studio dashboard, you’ll find a menu on the left-hand side. Select “Analytics” from this menu.
  4. Explore the Audience tab: Within the Analytics section, you’ll find several tabs including Overview, Reach, Engagement, Audience, and Revenue. Click on the “Audience” tab.
  5. Find out when your viewers are on YouTube: In the Audience tab, scroll down and look for a card that says “When your viewers are on YouTube”. This card provides an hourly breakdown of when your viewers are most active on YouTube throughout the week.
  6. Analyze the data: The darker the color on the chart, the more viewers are watching videos on YouTube at that time. You can use this information to schedule your video uploads when your audience is most active.

How does the best posting time on YouTube work differently than other social media platforms?

While determining the best posting time on YouTube, it’s essential to note that YouTube works differently than other platforms. Unlike other social media platforms like Instagram or Twitter, where content can easily get lost in a never-ending feed, YouTube videos have a longer lifespan. They continue to generate views and engagement even days or weeks after their initial upload.

Additionally, YouTube has a highly engaged audience, with users spending an average of 40 minutes per session on the platform. This means that your videos have a higher chance of being viewed and shared, even if they are not posted at peak hours.

Moreover, YouTube’s algorithm is designed to prioritize user engagement over time-specific posting behavior. This means that your video’s success on YouTube does not only rely on posting at the exact peak time, unlike other social media platforms.

Instead, it considers factors like watch time, retention rate, and audience engagement to rank videos in search results and recommendations.


In conclusion, finding the perfect time to post videos on YouTube isn’t an exact science, but rather a blend of understanding your audience, analyzing your channel’s specific data, and experimenting with different posting times.

Keep in mind, geographical location, content genre, and the day of the week all play crucial roles in influencing viewer engagement levels.

Though timing is important, it’s the quality and relevance of your content that ultimately hold the key to your channel’s success.

So, continue creating captivating videos and fine-tuning your posting strategy, and you’ll be well on your way to optimizing your YouTube presence! Keep on posting videos, keep experimenting, and let the YouTube journey continue!

Frequently Asked Questions (FAQ)

What is the best time to post on YouTube today?

The best time to post on YouTube today varies depending on your target audience, content genre, and geographical location.

It is recommended to analyze your channel’s data and experiment with different posting times to find the best time for your specific audience.

Keep in mind that timing is important, but the quality and relevance of your content are crucial factors for success.

So, keep creating great content and fine-tuning your video marketing and posting strategy to achieve maximum engagement on YouTube.

Is it better to post in the morning or at night on YouTube?

There is no real answer to this question as it largely depends on your target audience and content genre.

Some research suggests that posting in the morning may produce more viewer engagement, while others suggest posting at night can be more effective.

The key is to experiment with different posting times and analyze your channel’s data to determine the best time for your specific audience. Remember, quality and relevance of content are more important than timing.

So, focus on creating great videos and continuously refining your posting strategy to maximize engagement on YouTube.

Does scheduling a YouTube Video affect views?

Yes, scheduling a YouTube video does affect views. When you schedule a video, it is published at a specific time and date that you have chosen in advance. This allows your audience to anticipate and plan for your upcoming content, which can lead to higher views and engagement.

Additionally, scheduling videos can help with consistency and organization in your posting and social media marketing strategy.

However, keep in mind that the overall quality and relevance of your content are still crucial for success on YouTube.

So, make sure to focus on creating great videos, even when scheduling them in advance.

What is the best time to post on YouTube in India?

The best time to post on YouTube in India can vary based on a number of factors such as your target audience demographics, content genre, and even the day of the week.

Generally speaking, research suggests that posting between 12pm-3pm or 7pm-10pm IST may produce higher engagement from Indian viewers.

However, it is important to experiment with different posting times and analyze your audience’s behavior to determine the best possible time for your specific channel.

This may also vary depending on the region or state in India you are targeting.

Continuously monitoring and analyzing your channel’s data will help you refine your posting strategy and maximize engagement on YouTube.

So, keep experimenting and adjusting until you find the sweet spot that works best for your content and audience.

Author Bio:

Fernando Garcia is an online entrepreneur. With his expertise in the Affiliate Marketing & SEO space, he is committed to helping others achieve their goals and aspirations.

Join Fernando on his journey at ferngarcia.com and discover how his guidance can help you achieve your own dreams. 

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