When it comes to marketing, businesses nowadays have the entire world within their reach. However, not every business wants to attract customers from across the globe. For many small businesses, building their customer base within the local area is their aim. Surprisingly, capturing the attention of a local target audience can often seem more challenging than gaining interest in your business from around the world. However, it doesn’t need to be this way. Implementing some tried-and-tested techniques will soon boost your company’s presence in the local area and encourage local residents to start using your business. Here are five ways you can market your business to a local audience and start enjoying the success this brings:
- Work on Local SEO
Having an online presence is absolutely vital for all businesses, even those that only operate on a local level. You can be sure that if your business doesn’t have an online presence, your local competitors do. This means you’re potentially missing out on a huge portion of potential customers, as most people search for information online before contacting a business.
Working on local SEO can seem like a complicated task. Therefore, it’s essential to have a clear idea of what you’re doing and how you will do it. Creating a Local SEO Plan will help you to get your business noticed and quickly build your business’s online presence.
- Use Local Social Media
Local social media groups are often very active. Community groups and local business groups are particularly busy on Facebook and within LinkedIn groups. These platforms provide you with an excellent opportunity to build connections with other local businesses, which is particularly helpful if you want to build relationships within the local business community. Many community Facebook groups also run a weekly thread allowing local small businesses to promote themselves, which can be particularly helpful when building your online presence.
- Work With Local Influencers
Whether you’re hosting an opening event, or have a special offer or new product you want to shout about, connecting with local influencers can be beneficial. Inviting local influencers to try your new product or visit your shop for your launch can help to provide you with tonnes of extra publicity within your area.
You may also want to provide local influencers with a discount code for your products to drive local sales further. Just be sure to include a tracking link so you can measure the success of this strategy.
- Produce Valuable Content Relevant to Your Area
One final way to market your business to your local area is to begin producing website content that is of interest specifically within your local community. Introducing a blog section to your website is an excellent way to achieve this. By regularly writing relevant local posts for your blog, you can help to build your reputation as a valuable source of authority and expertise in the local area. As well as building your reputation, your blog will also help to boost your website’s ranking on Google search.
