Launching A Luxury MensWear Brand with William Jenkins

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What You Will Learn in This Episode

• How William & his partner Maeve managed to build an eCommerce store that is now stocked in a number of premium retailers throughout Ireland & the UK.
• Why it’s important to keep moving forward even if a business idea doesn’t work out.
• Sourcing products from China but then switching to Italy for higher quality product.
• The importance of creating a Unique Selling Point for you products
• How to use Instagram to catapult your business and get your first sales by being strategic.
• Being featured on Dragons Den. (The Irish/UK version of SharkTank!)
• The importance of knowing your business plan and your profit and loss (especially if looking for investment)!
• Getting your products into retail outlets – How to approach this & the power of cold calling to get sales! Mr.Jenks is stocked in Arnotts, Savile Row & Louis Copeland

Resources Mentioned in this Episode

• Williams favourite blog – http://www.thebespokedudes.com/en/
• Shopify Apps – Mailchimp & Product Bundles by Bold.
• How the business is powered –Shopify, G-Suite, Trello & Xero.
• Visit Mr.Jenks Online Store